OWNER, VISIONARY, EXECUTIONER

Works directly with retail, rent-to-own and commercial businesses to create and execute complete marketing programs including project inception, management and development.  Fosters ideas from infancy to realization with professionalism and experience. 

In addition to full marketing campaigns and programs, provides consulting in both digital and print space for businesses looking to improve their reach and build their businesses.

Full service capabilities including graphic design, copy writing and print services.

VICE PRESIDENT MARKETING & COMMUNICATIONS

Leads the development and execution of the Arona Home Essentials marketing and communications strategy. Develops innovative and effective marketing campaigns that drive sales and promote brand awareness starting with ideation, planning, execution and including monitoring of marketing campaigns to gauge ROI and overall effectiveness. Collaborates seamlessly with the executive team to manage marketing budgets and successfully launch the Arona brand in new markets. 

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• Develops and execute the company's marketing and communications strategy.

• Leads the Marketing Department to support locations in 13+ states and multiple markets.

• Develops and manage marketing budgets to ensure efficient use of resources.

• Collaborates with cross-functional teams to ensure alignment on marketing and communication strategies.

• Creates and implement innovative marketing campaigns that drive sales and promote brand awareness including over 35+ multi channel unique marketing promotions and events annually.

• Manages the company's social media presence and other digital marketing channels.

• Develops and manage relationships with digital and marketing partners.

DIRECTOR OF MARKETING | MERCHANDISING

Develops and executes industry leading marketing strategies and sales programs using traditional and digital media platforms to increase store traffic and capture sales leads for 58 locations (and growing!) of Arona Corporation DBA Arona Home Essentials.

Launched and led the January 2021 rebrand and introduction of Arona Home Essentials including all in store and online presence.

Manages all aspects of marketing plan including: website promotion, email marketing, social media campaigns and local organic presence, youtube campaigns, in store POP, direct mail campaigns and more. Conception- Creation- Execution- Post Mortem.

DIRECTOR OF RTO CLIENT SERVICES

Charged with leading all facets of the rent-to-own vertical within wowbrands including: account management, growth, new client onboarding and launch, CRM training and maintenance, sales planning and marketing campaigns.  Clients included 10 rent-to-own dealers representing over 200 store fronts. Collaborated with marketing teams on strategic planning to ensure business positioning toward short- and long-term goals and objectives.  Developed google ads, facebook and email marketing strategies. Clients experience Year over Year leads growth in excess of 700%.

DIRECTOR OF NEW BUSINESS DEVELOPMENT

Responsible for identifying new prospects, converting them into clients, and collaborating with leaders on strategic prospects. Worked directly with independent retailers to improve their digital presence and positioning through complete website solutions custom tailored to the appliance, electronics, furniture and bedding independent retailer channel.

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Site on Time is the Digital Marketing Branch of Nationwide Marketing Group.

VICE PRESIDENT

Directly managed and coordinated AME Marketing and Digital Advertising Departments. Coordinated new business and growth of all Rent to Own clients. Oversaw project administration, email marketing, and business finances.

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Directed project ideation to increase business and profitability.

DIRECTOR OF MARKETING

Managed all aspects of AME’s marketing plan including new business development, public relations, and the coordination of existing  strategies.  Developed key programs within the Rent to Own business channel.

PRODUCER AND CO-CREATOR

Developed, pitched and sold a 30-minute academic quiz show to Westfield Insurance and secured a 3 year promotional partnership for production through the Ohio News Network (ONN). Managed scheduling, player logistics, scripting, and coordinated the game questions.

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Nominated for a Regional Emmy in 2012, 2011 and 2010.